Question Four: How did you use new media technologies in the construction and research, planning and evaluation stages?

Making of my music video

Music: Tallis Morris - Burn

This video shows the processes I under took in order to film a successful music video. It shows how I did each camera angle, lighting techniques, and how I overcame difficult situations such as camera angles not working, or positioning not working etc.

The making of my draft cd cover

View more presentations from georgia_t

I have posted a post to show how I produced my CD cover using photoshop. I have done this to show all the techniques I used such as cropping, rotating, colour change, layering, etc. By doing this I have learnt all the techniques that photoshop can offer and therefore I can carry on using these to make my work even better.

Back cover presentation

View more presentations from georgia_t.

This post shows my development of my CD cover using photoshop. It shows all my possibilities and techniques used to create this piece.

Creation of my magazine advertisement

View more presentations from georgia_t.

Question Three: What have you learned from your audience feedback?

Question Two: How effective is the combination of your main product and ancillary texts?

Question One: Music Video Forms and Conventions

In what ways does your media product use, develop or challenge forms and conventions of real media products? on Prezi

Final Digipack in 3D

Front Cover

Inside

Back Cover

Spine one

Spine two

Front of poster (with lyrics)

Back of poster

See how the front and back posters are attached

I am extremely happy with this outcome and I feel that it looks even better in real life. I had a bit of trouble with the standard of printing but in a way this added to the effect of being quite roughly drawn out. I feel that the digipack meets the conventions of my folk-acoustic genre and matches my music video very well.

Final Music Video - 30 Pills - Lester Allen

Final Disc Panel

Final Magazine Advertisement

Final Booklet For CD digipack

FRONT

BACK

I took inspiration from Green Day 'Insomia' where instead of having a booklet they used a poster format. So when you open up my booklet it shows a big poster of lyrics, and the other side showing a poster of Lester that they can put on their wall if they wish too.

Day Three Of Filming

As a result of that previous shot being dark I went out and filmed again. This meant that I had to find a location that looked like a beach again as I was not able to travel 3 hours to a beach again. Once finding my location I had to arrange for my actor to wear the same clothes. As it was November the days were getting dark very quickly and he could only do the shot after school and therefore we had to make sure that the timings were perfect to make sure the shot was not grainy.

As you can see by doing this it looks a lot better and I am happy with the outcome.

Decision on dark shot

I am at the stage now where I have finished the editing and I am reviewing it to see where I can improve it.
One of my shots is very dark as I wanted to portray a sillouhette and the darkness representing the end of the day (end of music video) but I am worried that I will loose marks for it, and therefore am deciding whether to change it or not.

Photographs for booklet poster

Draft Booklet For CD digipack

I have used a series of softwares to create this project. As explained before I used photoshop to create my front cover. I also used photoshop to draw my icons which were influenced from Lester Allen's website.
The whole booklet is made in microsoft word, which is how I added the lyrics for each song on to it.
I have used the same font throughout the digipack to keep it consistent and simple. I did the doodles to carry on my theme of drawing which is portrayed on my front cover and back cover.

Once receiving feedback I need to make sure that I use more shot distances which may mean that I need to add more doodles.

I also need to add different font styles to make it more interesting.

Final Front and Back Cover

I have made quite a few changes on my back cover. I added a lyric to the top of the back cover to fill up some white space. I also made the records real rather than drawn as I felt the other one looked too scruffy and amateur. I felt that you could not read the track names well enough and therefore put a scribble effect behind to make them stand out. I have changed one of the barcodes to look more professional and have made the red strip a little thinner so that it is not over powering.

Draft Magazine Advertisement

After posting this on my blog I was able to receive some feedback as to whether it met the criteria or not. I have come to the conclusion that I need to add more shot distances to it as I have taken a risk of using my album cover in the magazine advert which could be seen as repetitive but in this I wanted to use an advertising technique of making the CD cover recognisable and therefore familiar to the audience. Furthermore I feel that you can count the hands as another shot distance and therefore there are three shot distances.

To improve: I need to add idustry information to make it look more professional.

Creation Of My Music Magazine Advertisement.

Creation of my magazine advertisement

View more presentations from georgia_t.

This is a short powerpoint to show the steps of how I made my magazine advertisement.

Flat Plan Of Magazine Advertisement

I have drawn out my plan of my magazine advert so that when it comes to making it it is more structured and planned. It looks how I wanted to on paper but when it comes to actually producing it I need to analyse it again.

Flat Plan Of CD Booklet

As I haven't written out the lyrics this looks a bit empty but once having the lyrcis I am hoping it will work.

Audience and Institutions

Audiences and Institutions: which institution may promote my artist's music on Prezi

By doing this is has helped me to define my target audience and music magazine ideology. This will help me to complete my magazine advertisement as by analysing magazines, especially Mojo I no know techniques to use such as using black and white photography.

Analysis Of Mumford And Sons Advertisement

Inspiration for cd panel

I have taken inspiration from Grease's soundtrack. Underneath the disk they have used a picture of the couple and have used an editing technique which means the surrounding circle is blurred so that the couple is the main focus. I have done this technique on photoshop to my own cd panel.

Developing my music video

Developing my ideas

View more presentations from georgia_t

I have been able to stop and really focus on what my video needs to be able to meet the criteria needed. By adding the captions on the my storyboard it not only reminds me that I need to do it but it gives me more and more ideas to develop my video.

Draft Back Cover

By posting this I was able to receive some feedback.

"There is a lot of white space at the top, maybe add a lyric from one of the songs?"
"It is hard to see some of the track names"
"Maybe try and make the records real life rather than drawn?"

I have taken all these comments on board and used them to develop my back cover.

Back cover creation

Back cover presentation

View more presentations from georgia_t.

This post shows my development of my CD cover using photoshop. It shows all my possibilities and techniques used to create this piece.

Draft CD Cover

These cover show what my CD cover look like with and without the bits of skin. At this stage I am still deciding whether to use the skin or not. By posting this I can now use blogger's comment options so that the rest of my peers can comment on it to give me feedback as I may need to change bits to improve it.

Making Of Draft CD Cover

The making of my draft cd cover

View more presentations from georgia_t

I have posted a post to show how I produced my CD cover using photoshop. I have done this to show all the techniques I used such as cropping, rotating, colour change, layering, etc. By doing this I have learnt all the techniques that photoshop can offer and therefore I can carry on using these to make my work even better.

Flat Plan of digi pack

Shots for CD cover

CD digipacks

I have analysed a few existing digipacks with a similar genre to Lester Allen. I have noticed that they are all quite plain as they all sell their music through their pure talent rather than a style or personal looks.

By doing this task I have been able to gain ideas for my own CD cover in terms of genre characteristics, ideology and brand identity.

Creating a Brand Identity

I have analysed the front and back covers of existing artists with similar genres to my artist. This has given me a clear understanding of how too produce the best outcomes possible.

My Final Storyboard

Part I


Part II

Collage Of Target Audience

Target Audience Profile

I have done this target audience profile to get a clear understanding of who I am targeting my products too. I now understand how to project my product further.

Questionaire and Results for Target Audience Profile

From my results I can see that people between the ages of 11-19 find my song really inspirational which is what I expected. I had to look at the aspect that they are fairly young and going through certain issues, schizophrenia may be one of them. The song also gives out some sort of hope that even though things may be bad one minute, they can turn round and be good the next.
I can also see that music is a big part in their lives, and therefore  this is a good target audience to aim for.
I am pleased to see that folk, acoustic and indie are very popular genres in this age range which is benefitial for me as my song is folk/acoustic and therefore will be popular to listen too.
It is clear that 90% of my participants watch music videos, which also means that my music video would hopefully be popular.
Another interesting analysis is that nearly 80% of my surveyers thought that my music video should have been shot on a beach, which is very benefitial for me as that what I had chosen to do myself.
A good reason for choosing my target audience to be this age group is because I am actually in this group myself, and so is two of my siblings and therefore I am very aware of the wants and needs of our generation.

The Making Of My Music Video

Music: Tallis Morris - Burn

This video shows the processes I under took in order to film a successful music video. It shows how I did each camera angle, lighting techniques, and how I overcame difficult situations such as camera angles not working, or positioning not working etc.

Day 2 of Filming

I used a spotlight on Jonny's face in order to add intense lighting. This was done to make these shots slightly abstract and very dramatic for when he is in intensive care. I wanted to show the frustration of him being in hospital.

I taped some string onto the video camera with some gaffa tape so that I could then feed the string through the hole of the lighting bar. This was so that I could spin the string but at the same time pull the camera away from Jonny's face so that it was zooming out. I used a lighting bar so that the shot was still because if I had just used my hand then the shot would have been shaky.

The difficulties I found with this was getting the camera to move smoothly and not too sharply. I wanted it to spin in a neat circle so that it wasn't too distracting for the audience and they could still work out what was happening.

I think my actor found it hard too because the spotlight was very strong and hurting his eyes and therefore I needed to make sure that I did my filming quickly and sufficiently.

Evaluation Of My Filming Day

All in all my day of filming was very successfuly, and I would say that is because of my well planned time schedule which generally worked well. Also my storyboarding was very benefitial because I was able to show the actors exactly what I wanted it to look like and also knew myself which shot we were doing next. The only difficulty I found with this was the fact that my sheets kept blowing away in the wind!

As I do not live near to a beach and had to travel 2 hours it meant that I was very limited and could only film the majority of my music video in one day. Due to this problem it meant that some of my shots did not actually turn out the way I wanted them too and therefore I will have to use my editing skills in order to produce the best outcome.

Another problem I faced was the fact that the sand was very wet and therefore after the actors had rolled around on the ground a while their clothes were dirty which was very visible in the video - this is due to not realising that the ground would be wet and therefore doing my time schedule slightly wrong.

My actor Jonny actually forgot to bring a photograph of his family and therefore I had to compromise by taking a photo of a polite couple walking along the beach, and pretending to be Jonny's parents. This is a real shame because I do not think this will look as effective now, but I will have to get other people's opinions and possibly re-film it.

I encountered another problem which was the breaking of the glass. We were very aware that it is likely that there is a glass ban on most beaches but we were unable to see any sign to say so and therefore we able to break a small amount of glass in a plastic bag and place it neatly in the positioning I needed it. Which goes on to my further problem that I did not place the camera close enough to the camera so my effect didn't work, which may mean I need super impose shots.

A real big issue I had was that my actor didn't actually know the song very well which meant we had to waste time learning the song. Also I feel that this may have effected my lip syncing shots which coud be a real issue.

Location Shots

Music - Tallis Morris - A Hundred Miles
My location, at the beach worked incredibly well. The tide was out and therefore there was a lot of space to film, with no other people in the shot and therefore it looked as though they were isolated. The ground was very wet where the tide had recently gone out, so when I had Hannah dancing the water flicked up, and when Jonny threw the bottles the water sprayed everywhere which were both really good action shots.

The natural lighting worked really well, until night time, where some of the shots are quite dark. We used artificial lighting on the beach in the dark to represent head lights which worked really well - especially in the shots where Hannah was dancing in front of the lights.

The shots in the house have worked well although the room was not really big enough to see in one shot. The lighting was quite dim but still worked well.

My Pitch For My Music Video

Audience Feedback from film pitches

From my feedback I have realised that I need to be careful not to make my music video a film and therefore need to make sure I fragment the shots, and add random shots to it. This will keep my audience more interested as it may make them slightly confused, and will hopefully make them want to carry on watching to see what happens next. Also on my storyboard I have planned to use the same shot quite a few times which would be seen as if I have just run out of footage which is not the case at all and therefore I will need to add a few more shots on my shooting schedule in order to make sure I have enough footage.

Item Checklist For Music Video Filming

Equipment and Props

I am going to use this sony camera during the whole day to show the making of my music video. The video will feature the way I do all the shots, the props I use, and the location etc. Once having all the footage of the day I will speed it up and make it into a short video to post on to my blog.

Another reason why this camera will be a good idea is because it can act as a back up incase the other one goes wrong. I have a 60 mintue tape for this camera.

This is the camera that I will be shooting my actual music video with. This also includes a 60 minute tape which may not be enough, so I have a spare just incase.

This is a car battery taken from a van so that I can have power on the beach. The idea of this is so that I can use artificial lighting - specifically for the headlight shot in my music video. I can also use the lighting then to focus of the people in the music video incase the natural lighting is too dark.

I am using glass and plastic bottles to create an effect of the artists walking on glass. This will also be used to signify the smashing of glass on the beach.

The sweets on the right match my house colours of red. They are going to represent the pills that the artist overdoses on and I am going to strap them to his hand with gaffatape.

I found this red ribbon like prop at a scrap store in Welwyn and thought that it would look nice around Hannah's black dress so that when she is dancing it will blow in the wind. It adds to the house colour of red and I am hoping that it will look very effective.

The picture below is actually the same piece of ribbon but will be used in a different way. I am going to wrap it around the artist's head to represent a blind fold. This shows that he is not in control of himself and if almost trapped.

This red frame like prop is also from the scrap store, and also carried on the theme of red. I had an idea of having a mid shot so that the red frame will be around the shot with Hannah in one square and Jonny in the other to represent how close they are but how they are never in the same environment.