CD digipacks

I have analysed a few existing digipacks with a similar genre to Lester Allen. I have noticed that they are all quite plain as they all sell their music through their pure talent rather than a style or personal looks.

By doing this task I have been able to gain ideas for my own CD cover in terms of genre characteristics, ideology and brand identity.

Creating a Brand Identity

I have analysed the front and back covers of existing artists with similar genres to my artist. This has given me a clear understanding of how too produce the best outcomes possible.

My Final Storyboard

Part I


Part II

Collage Of Target Audience

Target Audience Profile

I have done this target audience profile to get a clear understanding of who I am targeting my products too. I now understand how to project my product further.

Questionaire and Results for Target Audience Profile

From my results I can see that people between the ages of 11-19 find my song really inspirational which is what I expected. I had to look at the aspect that they are fairly young and going through certain issues, schizophrenia may be one of them. The song also gives out some sort of hope that even though things may be bad one minute, they can turn round and be good the next.
I can also see that music is a big part in their lives, and therefore  this is a good target audience to aim for.
I am pleased to see that folk, acoustic and indie are very popular genres in this age range which is benefitial for me as my song is folk/acoustic and therefore will be popular to listen too.
It is clear that 90% of my participants watch music videos, which also means that my music video would hopefully be popular.
Another interesting analysis is that nearly 80% of my surveyers thought that my music video should have been shot on a beach, which is very benefitial for me as that what I had chosen to do myself.
A good reason for choosing my target audience to be this age group is because I am actually in this group myself, and so is two of my siblings and therefore I am very aware of the wants and needs of our generation.

The Making Of My Music Video

Music: Tallis Morris - Burn

This video shows the processes I under took in order to film a successful music video. It shows how I did each camera angle, lighting techniques, and how I overcame difficult situations such as camera angles not working, or positioning not working etc.

Day 2 of Filming

I used a spotlight on Jonny's face in order to add intense lighting. This was done to make these shots slightly abstract and very dramatic for when he is in intensive care. I wanted to show the frustration of him being in hospital.

I taped some string onto the video camera with some gaffa tape so that I could then feed the string through the hole of the lighting bar. This was so that I could spin the string but at the same time pull the camera away from Jonny's face so that it was zooming out. I used a lighting bar so that the shot was still because if I had just used my hand then the shot would have been shaky.

The difficulties I found with this was getting the camera to move smoothly and not too sharply. I wanted it to spin in a neat circle so that it wasn't too distracting for the audience and they could still work out what was happening.

I think my actor found it hard too because the spotlight was very strong and hurting his eyes and therefore I needed to make sure that I did my filming quickly and sufficiently.

Evaluation Of My Filming Day

All in all my day of filming was very successfuly, and I would say that is because of my well planned time schedule which generally worked well. Also my storyboarding was very benefitial because I was able to show the actors exactly what I wanted it to look like and also knew myself which shot we were doing next. The only difficulty I found with this was the fact that my sheets kept blowing away in the wind!

As I do not live near to a beach and had to travel 2 hours it meant that I was very limited and could only film the majority of my music video in one day. Due to this problem it meant that some of my shots did not actually turn out the way I wanted them too and therefore I will have to use my editing skills in order to produce the best outcome.

Another problem I faced was the fact that the sand was very wet and therefore after the actors had rolled around on the ground a while their clothes were dirty which was very visible in the video - this is due to not realising that the ground would be wet and therefore doing my time schedule slightly wrong.

My actor Jonny actually forgot to bring a photograph of his family and therefore I had to compromise by taking a photo of a polite couple walking along the beach, and pretending to be Jonny's parents. This is a real shame because I do not think this will look as effective now, but I will have to get other people's opinions and possibly re-film it.

I encountered another problem which was the breaking of the glass. We were very aware that it is likely that there is a glass ban on most beaches but we were unable to see any sign to say so and therefore we able to break a small amount of glass in a plastic bag and place it neatly in the positioning I needed it. Which goes on to my further problem that I did not place the camera close enough to the camera so my effect didn't work, which may mean I need super impose shots.

A real big issue I had was that my actor didn't actually know the song very well which meant we had to waste time learning the song. Also I feel that this may have effected my lip syncing shots which coud be a real issue.