Goodwin's Theory - Relationship between music and visuals

What is the relationship between music and visuals?

This is a really good example of the use of music and visuals. Every time a beat is introduced a new object is introduced, so for example the house that appears on every beat.
Another example of music and visuals is in fact lip syncing, so everytime a word is heard it is mouthed by the artist on the music video.

My technique for this will be lip syncing.